About us

AURACAB INDUSTRIES LLP (BRAND – “AURACAB CABLES”) is one of India's leading cables, conductors, Stainless Steel wire ropes manufacturing company having invaluable collective experience of over six decades. Over the years, the group has attained a reputable name in the cable industry.

Since its incorporation AURACAB INDUSTRIES LLP (BRAND – “AURACAB CABLES”) has been manufacturing various kinds of industrial wires & cables. Starting as a manufacturer of special purpose cables, the company has expanded its product range to include LT Power & Control cables, Instrumentation cables, A.B. cables, Overhead copper and Aluminum conductors, House wires, Stainless Steel Wires Ropes etc.Our products cater to a variety of industries such as Power Generation, Transmission & Distribution, Electricity Boards, Airports, Thermal Power Plant, Oil & Gas, Railway, Steel Plant, Port Trust etc.Auracab Industries LLP has a prestigious clientele that includes Government, Semi-government, Institutional and Major Private Sector organizations at national level.

We hope to improve each day to serve you better. Happy Cabling!!!

Our Approach:

AURACAB INDUSTRIES LLP (BRAND – “AURACAB CABLES”) has always laid a great emphasis on manufacturing excellence, technological advancement and customer satisfaction. Our in-house process control and quality assurance experts ensure that every customer receives high quality products. Furthermore, our organization’s culture is one that encourages constant growth and improvement. Right from human capital to product capital, we ensure that our resources are amongst the best and optimally utilized, making us capable ofdelivering on our commitments and surpassing expectations.

It is our belief that despite the high levels of inflation, India continues to be rather well-positioned to achieve continued economic success and growth in this extremely challenging environment. Despite our rapid growth and elevation to a leadership position in the industry, the dynamic market trends and changing technology continue to drive us to do better every day.

Leadership Team:

The company is managed by an enterprising team of highly professional and technically qualified personnel having rich experience in the cable & polymer industry. The leadership is backed bya team of professional sales personnel and production engineers along with a steady base of factory workers.
The board comprises of engineers, technocrats and processionals from India, U.K. & USA. Consisting of four people as follows:


Our vision is to make AURACAB INDUSTRIES LLP (BRAND – “AURACAB CABLES”) the largest Cables solution provider. With State-of-the-Art technology and a highly skilled in-house team of technical experts, we aim to bring to market a diversified product basket of unmatched quality at extremely attractive prices. The overarching vision is to carve better and safer homes, industries, schools, hospitals, railways etc. by providing best in class electrification solutions. We are building a legacy to create a sustainable and greener future by making the world more energy efficient. We are AURACAB – Electrifying The Globe. Driven to produce quality products and ensure safety is our ultimate goal.


Our mission is to become a symbol of unmatched quality, safety and trust. We have the vision, the commitment and the expertise to be the industry leader in electrical cables, copper &aluminium conductor, and stainless-steel wire ropes. For us, leadership does not mean becoming the biggest player in the market, but being the best in terms of product quality, timely delivery, providing value advantage, all round satisfaction and trust for our customers. Our mission is to be the preferred supplier of our valued customers and strive for growth in existing and new markets.


Our core values of customer focus and exceeding expectations have led us to become a respected and trusted business partner not only in the Indian market, but also in international markets.

  • Maximise effort to satisfy and delight customers.
  • Performing with absolute integrity and in conformity with the highest ethical standards.
  • Always produce the best products, while ensuring utmost safety.
  • Create and provide greater value to customers, by offering them a range of value-added services, and guiding them to the quality of electric wires and cables that are suitable for their needs.
  • Innovation, sponsoring ideas, and encourage creativity to obtain the best results.
  • Community service and contributing towards a better tomorrow.


Currently operating at Wazirpur Indsutrial Area, New Delhi & Akabarpur Barota, Sonipat, we are building a new State of the Art plant in Barwasni, Sonipat (Haryana). With machinery procured from reputed domestic and International manufacturers, We focus on achieving high production capacities through new & energy efficient technologies and process improvements. The current production floor is spread over 80,000 sq. ft. with back-up generators and UPS systems providing uninterrupted 24x7 power supply. The unit has installed capacity to manufacture wire cables & conductors of Rs. 3000 million/annum and provides employment to over100 workmen. Tapping into the synergies of our promoters’ vast experience in the cable & polymer industry, we have a physical presence with sales office & warehousing capacity in New Delhi, Mumbai, Kanpur, and Hyderabad. Within New Delhi, we have sales office in Model Town, Wazirpur Industrial Area, Narela, and Patparganj. Our geographical presence gives the company a competitive advantage to procure orders and meet our clients from all over India.